From Bench to Business: Why Early Customer Discovery Matters
Join us on May 21, 2025 in Basic Science 355 at 12PM for our next Lunch & Learn featuring Zucker Institute Mentor and expert in customer discovery, Kerry Coffee.
In this session, Kerry will talk about the importance of conducting primary market research with downstream stakeholders during the early stages of project formation. She will utilize case studies to illustrate blind spots for inventors and companies when developing and launching new technologies and discuss how to conduct customer interviews to avoid these pitfalls.